If you like to have a pair of shoes for every outfit, looking to keep ahead of fashion trends to have the hottest kicks, or ever thought you’d like to design your own shoes then a new company with ‘Chameleon’ like shoes might be just what you’re looking for.

A Indigogo funded company have created the most adaptable shoes you’ll ever own, customized straight from your smartphone,’ according to their designer David Coelho.  The Shiftwear shoes will use existing technology similar to the Kindle, with e-ink panels that allows you to have static or animated designs instantly updated with a dedicated app.


The ShiftWear shoes will be available in high, medium, and low top versions ranging from $100 to $1,000 depending on the size of the panels.  With screen panels the shoes probably can’t get wet or washed right?  Not these ones as they have proven to be waterproof and are machine washable.

You can choose from a wardrobe of designs, create your own designs, or choose designs from artists on their marketplace resulting in a “design software, marketplace, and social network all in one.”   Who knows if these shoes will be a trend setter or just a fad that fades after its 15 minutes of fame but either way it’s good to see innovation with technology starting to get used in the shoe game.